PLUM in Thyez is a family affair! Albert took over his father's company with his brother in 1994. They surrounded themselves with the right people to innovate and create precision parts. They have become specialists in ski bindings, but not just any ski bindings that are as light as a PLUM! 

Manufacture of the Yaute

“I am very attached to the local, so we try to do as many things as possible at home, even if it costs us more. Sometimes we call on subcontractors, but we always call on those located closest to us. I'm always annoyed when you have to choose from abroad. For ski bindings, we manufacture 99% in France! »

Fixation PLUM
PLUM, 100% made in our region!

Splitboard, the hike for snowboard enthusiasts

“I'm quite proud to have gone on the Splitboard. It still took us time to be profitable… But it allowed us to obtain a much more creative and innovative image. Moreover, many believe that we are precursors of the "Split" ! "  

PLUM, fixation de ski, ski de randonnée, Vallée de l'Arve, Thyez
Splitboard (ski up, snowboard down)

Ski touring, let's try it volon-Thyez!

“Ski touring is the only branch of skiing that has been on the rise for at least ten years, and I think that will continue. This year is a big step, but I think that for next year this beautiful dynamic will continue. Our orders are much better than last year. And then with good hiking equipment, you no longer need downhill skis. For me, it's more than a fad! » 

PLUM, fixation de ski, ski de randonnée, Vallée de l'Arve, Thyez
Ski touring bindings

It's not easy 

“I have 3 mailboxes, so once I've gone through them, I'm already well advanced! Then I go to the café opposite so I can see the whole team, and then afterwards I manage according to the problems. I'm the link between the design office and the sales people: I see a lot of customers directly. I also enjoy going to the stores, I meet big companies, it's very comprehensive. »

See the big picture! 

" My problem ? I have lots of projects in mind! The biggest idea is to find a building to bring together our 3 sites! "

PLUM, fixation de ski, ski de randonnée, Vallée de l'Arve, Thyez
Credits Guillaume Desmurs